Straton overview: who uses what, and key terms
Read this first. It gives the shape of the product and the words used across the rest of the knowledge base.
What Straton is
Straton is a training and nutrition platform with two sides:
- Coaches run their coaching business in a web app: clients, programs, nutrition, habits, check-ins, messaging and payments.
- People who train use the iOS app, either with a coach or on their own.
The three kinds of customer
| Customer | Uses | Pays | Plan comes from |
|---|---|---|---|
| Coach | Web app at app.straton.fit |
Straton, for a Starter, Pro or Studio plan | The coach builds it |
| Coach client | iOS app | Their coach, through Stripe. Never Straton | Their coach |
| Individual | iOS app | Apple, for an App Store subscription | Straton builds it from their answers |
The first step in almost every support conversation is working out which of these the person is. The answer to “how do I cancel” or “why can’t I log my workout” is different for each.
Quick ways to tell:
- Writing from the web app, or asking about clients, packages or the Agent: a coach.
- Mentions “my coach”, an invitation code, or Messages in the app: a coach client.
- Mentions the setup questions, a subscription screen in the app, or a weekly review: an individual.
One person can be more than one. A coach client can also have a personal plan, and switches between them with the Training with menu in the app.
Where things are
| Thing | Address |
|---|---|
| Website | straton.fit |
| Coach web app | app.straton.fit |
| A coach’s public profile | straton.fit/@workspace-name |
| iOS app | App Store, search “Straton” |
| Legal documents | straton.fit/legal/terms, /legal/privacy, /legal/cookies, /legal/subprocessors |
Platforms
| Available | |
|---|---|
| Coach tools | Web browser, on a computer |
| Client and individual app | iPhone, iOS 17 or later |
| iPad, Android, Apple Watch | Not available |
| Web version of the client app | Not available |
| Languages | English |
Feature map
| Area | Coach (web) | Coach client (iOS) | Individual (iOS) |
|---|---|---|---|
| Training programs | Builds and assigns | Follows and logs | Follows and logs a plan built by Straton |
| Nutrition | Builds plans, sees logs | Follows plan, logs food | Follows targets and meals, logs food |
| Habits | Creates and assigns | Logs | Logs habits chosen by Straton |
| Check-ins | Builds forms, reviews | Fills in, reads feedback | Weekly check-in that adjusts the plan |
| Progress | Metrics and photos per client | Progress screen | Progress screen |
| Messaging | With each client | With the coach | Not available |
| Resources | Uploads and shares | Views | Not available |
| Apple Health | Sees client summaries (Pro and Studio) | Recovery cards | Recovery cards |
| Payments | Sells packages and products | Pays the coach | App Store subscription |
| AI | The Agent | None directly | Plan building and weekly review |
Key terms
| Term | Meaning |
|---|---|
| Workspace | A coach’s business in Straton. Has its own clients, libraries, team, plan and billing. An individual’s own plan is a personal workspace, shown as “Personal” |
| Owner, Admin, Lead coach, Coach, Staff | Team roles in a workspace |
| Billing manager | The Owner or an Admin. The only people who can change the plan or payment details |
| Starter, Pro, Studio | The coach plans |
| Program | A set of workouts over weeks. Scheduled (fixed days) or Self-paced |
| Workout | One training session |
| Library | Reusable templates: programs, exercises, nutrition plans, habits, forms |
| Straton Library, Straton Kitchen | Ready-made content from Straton: programs and exercises, and foods and recipes |
| Assign | Give a client their own copy of a library item |
| Check-in | A recurring update from a client |
| Intake | A one-off questionnaire |
| Client Onboarding | The web flow a new client goes through: application form, then payment, then the app |
| Application | One person’s submission to a Client Onboarding |
| Package | A coaching offer a client buys, one-time or recurring |
| Digital product | Files sold as a one-time purchase |
| Coupon | A discount code for a package |
| Invitation code | The six-character code that links a new client to their coach in the app |
| Agent | The coach’s assistant in the web app |
| AI credits | The monthly allowance that the Agent and other AI features use |
| AI balance | A prepaid top-up shared by a workspace, used after the allowance runs out |
| Inboxes | The coach’s to-do list. Not the same as Messages |
| Resources | Files and links a coach shares with clients |
| View-only | A workspace or account that can be viewed but not changed, because there is no active subscription |
| Recovery | The Home section in the app built from Apple Health data |
| Streak | Consecutive completed training days, or consecutive days with all habits done |
| Weekly review | For individuals: the weekly adjustment of the plan after a check-in |
Who is responsible for what
| Topic | Responsible |
|---|---|
| A client’s program, nutrition and coaching advice | The coach |
| Price, refunds and cancellation of a coaching package | The coach |
| A coach’s Straton plan and billing | Straton |
| An individual’s App Store subscription and refunds | Apple |
| An individual’s plan | Straton builds it. The individual decides whether it suits them |
| The app and web app working correctly | Straton |
Straton does not provide medical advice. See Health, safety and what Straton is not.